How AI is Transforming Hotels

Welcome to this week's edition of The AI Disruptor! We've got an exciting lineup of stories for you, from the latest in AI breakthroughs to some surprising news in the world of music. We'll be exploring the imminent arrival of GPT-4, AI's impact on the hospitality industry, digital marketing trends for 2023, and even Eminem's unexpected lyrical turn rapping about...kitty cats? So let's dive in and see what's shaking up the world of AI this week!

THE NEWSROOM:

🫣 GPT-4: AGI Breakthrough on Horizon? - Should we be concerned?

🏨 AI Revolutionizes Hospitality - Hotels Embrace Artificial Intelligence

📈 Digital Marketing Trends 2023 - 8 current trends

🎤 Eminem Rapping about Kitty Cats??

Deep Dive

🫣 GPT-4: AGI Breakthrough on Horizon?

Microsoft recently released a research paper titled "Sparks of Artificial General Intelligence: Early experiments with GPT-4," which reports on an early version of GPT-4 and its potential as an artificial general intelligence (AGI) system. The paper argues that GPT-4 is part of a new cohort of language models that exhibit more general intelligence than previous AI models, and that it goes far beyond memorization, with a deep and flexible understanding of concepts, skills, and domains. However, the paper also acknowledges limitations and biases, such as the tendency to hallucinate. The authors argue that AGI could greatly benefit humanity, but also comes with risks that must be navigated.

KEY INSIGHTS:

• Microsoft that investigates an early version of GPT-4, a large language model (LLM) that exhibits more general intelligence than previous AI models.

• The paper provides evidence that GPT-4 goes beyond memorization and has a deep and flexible understanding of concepts, skills, and domains. It can perform tasks such as writing poems, code, stories, screenplays, and answering questions across various fields of expertise.

• The paper also discusses the limitations and biases of GPT-4, such as its tendency to hallucinate and produce incorrect or misleading responses. It also raises the question of how to measure the intelligence of an LLM and whether GPT-4 can produce new knowledge.

The web page argues that GPT-4 is a leap forward towards achieving artificial general intelligence (AGI), which is a type of advanced AI that can generalize across multiple domains and is not narrow in scope. It also mentions the benefits and dangers of AGI for humanity.

🏨 AI Revolutionizes Hospitality 

Hotels Embrace Artificial Intelligence. AI is rapidly transforming the hospitality industry and its impact on hotels is far-reaching. It has the potential to improve efficiency, increase revenue, and enhance guest experiences.

Let’s explore the various uses of AI in hotels and the benefits and potential savings associated with these technologies. It also discusses the disadvantages of not implementing an AI strategy and the impact of AI on manpower requirements in various departments.

Personalized experiences: AI can be used to personalize guest experiences by providing customized recommendations and offering more targeted services based on their preferences and behaviors.

Chatbots: AI-powered chatbots can provide 24/7 customer service, answer frequently asked questions, and handle bookings.

Dynamic pricing: AI algorithms can dynamically adjust room prices based on supply and demand, increasing revenue and improving occupancy rates.

Energy management: AI can optimize energy usage, reducing costs and the hotel’s environmental impact.

Facial recognition technology: AI-powered facial recognition technology can streamline the check-in process and improve security.

Waste reduction - IHG began using technology for this several years ago, and Spanish hotel group Iberostar is now implementing AI-powered technology with a goal of reducing food waste by 50% this year and sending zero waste to landfill by 2025.

Sourcing & procurement - “AI can help illuminate the insights hidden in data,” Deloitte shared. “It enables sourcing and procurement teams to validate or clarify their assumptions and inform decisions.”

Attracting and retaining staff - AI-powered technology can play a role not only in hiring and engaging people, but empowering them, Kramer observed. “Talented people want the tools that will help them do their work well.”

Voice assistants: AI-powered voice assistants like Amazon’s Alexa can be integrated into hotel rooms to provide guests with hands-free control over room features and services.

The benefits of AI in hotels are numerous and include improved efficiency, increased revenue, enhanced guest experiences, and reduced costs.

Hotel chains that do not implement an AI strategy risk falling behind their competitors and missing out on the many benefits and potential savings associated with these technologies. By not implementing AI, hotels may struggle to keep up with changing customer expectations and to provide the personalized experiences that guests are now seeking.

Hotels currently using AI: Several hotels are currently using AI technology, including Hilton, Marriott, and InterContinental Hotels Group. For example, Hilton has integrated AI-powered virtual concierges into its hotel rooms, and Marriott is using AI to optimise room pricing and dynamically adjust staffing levels based on occupancy.

Read more at here

AI-n't That Something:

AI bot excludes a person. Midjourney has banned images of Chinese leader Xi Jinping since last year to avoid political satire and drama in China.

US-China AI arms race heats up. The US's AI arms race obsession with China is based on the belief that advancing machine learning will yield AGI. However, the article contests this notion, stressing that arms races lack clear winners and emphasizing the need to manage existing technology instead of fretting over an uncertain future.

Criminal AI? Columnist Rob Curran questions the moral responsibility of AI bots for crimes, drawing parallels with Frankenstein's monster. AI bots like ChatGPT, Bard, and LaMDA can communicate and think like humans, possess legal knowledge, exhibit emotions, and deceive. Curran proposes holding AI bots accountable for criminal acts and updating laws accordingly. However, he concludes that computer code will always supersede moral code for AI bots.

Will Europe Ban OpenAI's ChatGPT? Italy blocks AI chatbot ChatGPT over data privacy issues, prompting EU-wide scrutiny and a potential ban. Officials suggest regulation instead of a complete ban, and OpenAI faces a fine of €20 million for non-compliance.

ChatGPT affects moral decisions: A recent study revealed that ChatGPT, an AI chatbot, can impact users' moral judgments. Participants were asked to choose between sacrificing one life to save five and then presented with statements from ChatGPT arguing for or against the sacrifice. Participants tended to agree with the statement they read, even when ChatGPT was the source, suggesting that they may have underestimated the bot's influence on their moral reasoning.

📈 Digital Marketing Trends 2023

Brace yourselves because the game is changing, and it's changing fast. With technological advancements going bonkers every year and the pandemic fast-tracking progress, the digital marketing industry is evolving at lightning speed. Plus, the younger generations are born with tech in their DNA, which means that old-school marketing tactics won't cut it anymore. It's high time we ditch the outdated techniques and embrace the latest digital marketing trends.

Here are eight cutting-edge trends that you need to jump on if you want to stay ahead of the game.

8 current trends that marketers should pay attention to:

1. Personalization of the user experience: Businesses can stand out by using data to deliver targeted content and ads, tailoring the user journey to individual preferences, and personalizing messaging in different channels.

2. Immersive content experiences with augmented reality (AR) and virtual reality (VR): Businesses should start thinking about how they can create engaging content that takes advantage of new platforms like metaverse and AR/VR.

   

   Gucci has launched a virtual Gucci Garden tour, a digital replica of the actual museum in Italy. Users can browse the museum and request more information about the products.

   

3. Sustainability and social responsibility: Consumers are becoming more aware of the environmental impact of their purchases and expect businesses to accommodate this. This includes environmentally friendly packaging and overall more sustainable products and services. Human rights, fair treatment of employees, inclusion and diversity, and general transparency of the company’s operations will also affect purchase decisions.

   

4. Conversational marketing: Customers expect better digital experiences, personalized content, and instant responses to their questions at all times. Conversational marketing engages customers with targeted messages and conversations through chatbots, live chats, and messaging platforms like Facebook Messenger, WhatsApp or Slack.

5. Social commerce: Social commerce refers to electronic commerce that happens in social media channels where users can communicate with the brand and other users and make purchases directly from the social media platforms they use the most.

6. Livestream shopping: Livestream shopping combines e-commerce and entertainment where people can follow a real-time product demonstration on a social platform and interact with the host. It provides an opportunity for customers to communicate with the seller and ask questions about the product just like in a physical store.

7. Social shopping: Social shopping involves buyers’ friends in the buyer’s journey where people can talk about products together with others and ask for advice. Influencer marketing and user-generated content become even more important as people rely on recommendations, reviews, and testimonials from influencers as well as other regular consumers.

8. Changes in search engine optimization (SEO) tactics: Organic search may not work as well as it used to so businesses might need to adopt other SEO tactics such as branded search, answer-based content, and audience research.

Try These AI Tools in Your Digital Marketing Campaigns

Tuned In

🎤 Eminem Rapping about Kitty Cats??

Universal Records issued a DMCA takedown notice against a YouTuber who created an AI-generated parody of Eminem rapping about cats.

The video was featured on Last Week Tonight and used an AI-generated version of Eminem's voice to sing a ChatGPT-generated song about cats. The move highlights the legal gray areas surrounding AI-generated media and the potential use of copyright law to regulate it.

Copyright laws allow for parody works as long as they are transformative, but it is still unclear whether an individual's voice can be copyrighted. Some AI researchers believe that copyright law is the way forward in the debate between AI-generated art enthusiasts and artists.

Read the full article here

AI Breaks up Daft Punk.

"THE LAST THING I WOULD WANT TO BE, IN THE WORLD WE LIVE IN, IN 2023, IS A ROBOT."

In a recent interview, Thomas Bangalter, one half of the former French house duo Daft Punk, revealed that fears about artificial intelligence (AI) contributed to the band's split. Bangalter expressed concerns about the relationship between humans and machines and said that he is "terrified" of this relationship. He also noted that the band's robot personas were not meant to be a pro-technology statement, but rather an exploration of the relationship between humans and machines. Bangalter's comments reflect a growing concern about the rise of AI and its potential impact on society

Resources:

Amazon Web Services (AWS) has launched a 10-week accelerator program for generative AI startups. The program aims to help the most promising startups in the field to flourish. AWS is looking for startups that are working on disruptive generative AI technology to join the program. The program will provide support and resources to help startups grow and succeed

Looking to hire Influencers? TikTok Creator Marketplace is an official platform for brand and creator collaborations on TikTok. It allows brands and agencies to connect with over 800,000 qualified creators worldwide. The platform streamlines the entire campaign process, making it easy for brands to source the right creators, activate them at scale, and measure and optimize campaign performance.

AI Estate of Mind

AI Insurance Broker

JPAR, a Texas-based real estate brokerage, has partnered with offer home buyers a streamlined insurance purchasing process. Bubble is an AI-powered digital insurance broker that works with top-rated insurance companies to help customers shop, compare, customize, and purchase insurance policies. Through the partnership, JPAR agents can offer their clients personalized insurance quotes via email or SMS, based on data from the transaction and Bubble's own data assets. This simplifies the insurance purchase experience, speeds up the transaction process, and enhances the customer experience. The partnership is part of a trend towards end-to-end digitization of the real estate transaction process

Tools

• Promptly - Build AI apps and chatbots in minutes. (link)

• Jarvis - Your favourite AI assistant, just a text away. (link)

• SchoolAI- AI writing tool for teachers and educators (link)

• Perplexity- Travel planning made easy on their AI chatbot iPhone app (link)

• Replit- Text-to-video ChatGPT plugin (link)

• Mixo - Create your MVP website in 10 seconds - (link)

• Jasper - Write a blog post in seconds (link)

• Lala.ai - Extract vocals and various instruments from any audio and video (link)

That's it for this week's edition of The AI Disruptor! We hope you found these stories thought-provoking and insightful. Don't forget to share with your friends and colleagues who might be interested in learning more about the latest developments in AI. Stay tuned for next week's edition, where we'll continue to bring you the most cutting-edge news and insights on how AI is disrupting the business world. Until then, keep innovating and pushing the boundaries with the power of AI!

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